Incentives and Motivation.
Incentives and Motivation.
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DOI:
10.1037/tps0000073
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发表时间:
2016-06
影响因子:
1.8
通讯作者:
Lopez AA
中科院分区:
文献类型:
--
作者:
Silverman K;Jarvis BP;Jessel J;Lopez AA
Promoting socially important behaviors is a challenge frequently faced by clinicians, health professionals, educators, employers, doctors, parents, governments, and others. Incentive interventions have proven to be effective in promoting a wide range of socially valuable behaviors in diverse populations and settings such as preventive health care (Bassani et al., 2013; Kane, Johnson, Town, & Butler, 2004), work productivity (Bucklin & Dickinson, 2001), abstinence from drugs (Lussier, Heil, Mongeon, Badger, & Higgins, 2006), medication adherence (Defulio & Silverman, 2012), HIV prevention (Operario, Kuo, Sosa-Rubi, & Galarraga, 2013), smoking cessation (Cahill, Hartmann-Boyce, & Perera, 2015), health behaviors (Haff et al., 2015), and physician behavior (Town, Kane, Johnson, & Butler, 2005). Under incentive interventions, individuals receive some tangible and desirable consequence (eg, money, privilege) contingent on emitting some observable and verifiable behavior. Incentives have been used all around the world from the United States, to Africa, to the United Kingdom, and many other countries. Some have questioned the appropriateness of using incentives to promote desirable behaviors, yet incentives have been adopted and applied throughout whole countries to address socially important problems (Lagarde, Haines, & Palmer, 2007, 2009; Pilling, Strang, & Gerada, 2007; Ranganathan & Lagarde, 2012). No application of incentives has been more widespread than in the use of Conditional Cash Transfer programs, which have used incentives to promote health and education and to reduce poverty in low income families around the world (Bassani et al., 2013; Lagarde et al., 2007, 2009; Ranganathan & Lagarde, 2012; Rasella, Aquino, Santos, Paes-Sousa, & Barreto, 2013).Incentive interventions have been applied by psychologists and other professionals from diverse theoretical and conceptual backgrounds. Incentive interventions are rooted in an extensive body of basic research in nonhumans and in humans that suggests that much of human behavior is influenced by its consequences (Pierce & Cheney, 2013). Basic research on operant behavior is particularly relevant and provides a rich scientific foundation for the development, refinement, and improvement of incentive interventions. The operant principle of reinforcement underlies all incentive interventions. Reinforcement is a basic principle of operant behavior in that certain consequences of behavior increase the future probability of that behavior. Consequences that have that effect on behavior are called reinforcers and the process by which reinforcers increase the probability of a behavior is called reinforcement. This fundamental principle of behavior has been demonstrated in a wide range of organisms, from the simple sea slug (Brembs, Lorenzetti, Reyes, Baxter, & Byrne, 2002) to insects, fish, reptiles, birds, and mammals (Grossett, Roy, Sharenow, & Poling, 1982). Through hundreds of studies, researchers have learned quite a bit about factors that determine how reinforcement affects behavior (Pierce & Cheney, 2013). The principle of reinforcement has been applied in a variety of ways to address important social problems, but it has been applied very directly and with great effectiveness through incentive interventions. In the language of operant conditioning, incentives are intended to serve as reinforcers that increase the probability of the behavior on which they are contingent. Research on the development, improvement, and evaluation of incentive interventions to address intractable societal problems represents a productive and important area of translational research, by …