An Innovative Pattern To Design New Business Models In The Machine Tool Industry
An Innovative Pattern To Design New Business Models In The Machine Tool Industry
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DOI：
10.1007/978-0-387-09492-2_34
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发表时间：
2008-06
期刊：
影响因子：
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通讯作者：
Giacomo Copani;S. Marvulli;L. M. Tosatti
中科院分区：
文献类型：
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作者：
Giacomo Copani;S. Marvulli;L. M. Tosatti
几年来，欧洲机床企业面临着一个动荡的市场，亚洲竞争对手变得越来越咄咄逼人。在这种情况下，技术改进不再足以保持其市场地位：其业务模式向提供增值服务的方向发展将是未来成功的根本关键。本文结合“下一代生产系统”欧洲项目FP6，提出了一种指导机床企业商业模式创新决策的创新运作模式。
Since some years, European machine tool companies are facing a turbulent market, where Asiatic competitors are becoming more and more aggressive. In such context, technology improvement is not anymore sufficient to preserve their market position: the evolution of their business model towards the offer of value added services will be a fundamental key for future success. This paper, realised within “Next Generation Production Systems” FP6 European Project, proposes an innovative operative pattern guiding machine tool companies in the business model innovation decisions.