Products and Prejudice: Measuring Country-of-Origin Bias in U.S. Wine Imports
Products and Prejudice: Measuring Country-of-Origin Bias in U.S. Wine Imports
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产品与偏见：衡量美国葡萄酒进口中的原产地偏见
DOI：
10.2139/ssrn.421800
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发表时间：
2003
期刊：
影响因子：
--
通讯作者：
E. Brooks
中科院分区：
文献类型：
--
作者：
E. Brooks
出口商应该担心原产国偏见吗？尽管国家级产品广告的普遍性表明它们确实如此，但数据的缺乏限制了对特定国家产品的主观偏见的实证研究。利用美国葡萄酒行业的数据，包括数字盲品评估，本文直接计算了原产国偏见对葡萄酒进口价格的影响。享乐定价框架被用来控制年份、盲品质量、品种、生产成本和数量。对价格残差的全国比较表明，标签上的“意大利产品”可以使一瓶酒的价格上涨50%以上。
Should exporters worry about country-of-origin bias? Although the pervasiveness of country-level product advertising suggests that they do, lack of data has limited the empirical study of subjective bias toward products from a specific country. Using data from the U.S. wine industry, including numerical blind tasting evaluations, this paper directly computes the impact of country-of-origin bias upon wine import prices. A hedonic pricing framework is used to control for vintage, blind-tasted quality, varietals, production costs and quantities. Cross-country comparisons of price residuals suggest that "Product of Italy" on the label can raise the price of a bottle by more than fifty percent.
影响因子：
8.2
作者：
ROSEN, S
通讯作者：
ROSEN, S