Persuasion through overheard communication by life-like agents
Persuasion through overheard communication by life-like agents
复制标题
通过栩栩如生的特工无意中听到的沟通进行说服
DOI：
10.1109/iat.2004.1342948
复制
发表时间：
2004
期刊：
影响因子：
--
通讯作者：
S. Yamada
中科院分区：
文献类型：
--
作者：
Satoshi V. Suzuki;S. Yamada
研究类生命代理与用户交互的影响是很重要的，因为一些研究表明类生命代理可以“说服”人们，换句话说，它们有可能改变人们的态度和行为。在这项研究中，无意中听到的沟通（OC），著名的说服技术之一，由生活般的代理人对网上购物网站的用户的影响进行了检查，因为OC的人往往会改变接收者的态度。通过实验比较了两个类生命主体（一个劝说主体和一个被劝说主体）与一个劝说主体定期交流的OC效果。本实验结果显示，即使是由类生命代理人所组成的OC，也能提升网站使用者的线上购物购买可能性。此外，尽管印象逼真的代理作为一个说服者没有强烈的影响，OC，吸引力对说服代理评估的参与者与他们的购买可能性呈正相关。这些结果表明，有效性的OC由生活般的代理人和社会反应的生活般的代理人的研究的新方向，从存在的观点，凝视，和逼真的代理人的外观。
It is important to investigate the influence of life-like agents interacting with a user since some studies suggest thai life-like agents can "persuade" people, in other words, they have potential to change people's attitude and behavior. In this study, the influence of overheard communication (OC), one of famous persuasion techniques, by life-like agents toward online shopping Web site users was examined, since the OC by people often changes attitude of receivers. An experiment to compare the effect of OC by two life-like agents (a persuader agent and a persuadee agent) with regular communication by one persuader agent were conducted. The result of this experiment implied that even the OC by life-like agents could promote Web site users' online shopping purchase likelihood. Moreover, despite impression to a life-like agent as a persuader was not strongly affected by OC, attractiveness toward a persuader agent evaluated by participants was positively correlated with their purchase likelihood. These results suggest the effectiveness of the OC by life-like agents and the new direction of studies of social response to life-like agents, from the viewpoints of presence, gaze, and appearance of lifelike agents.