Impacts of technological embodiment through virtual reality on potential guests' emotions and engagement
Impacts of technological embodiment through virtual reality on potential guests' emotions and engagement
复制标题
通过虚拟现实技术体现对潜在客人情绪和参与的影响
DOI：
10.1080/19368623.2020.1770146
复制
发表时间：
2020-06-17
影响因子：
12.5
通讯作者：
Orus, Carlos
中科院分区：
文献类型：
--
作者：
Flavian, Carlos;Ibanez-Sanchez, Sergio;Orus, Carlos
虚拟现实技术增加了设备与人类感官之间的整合。尽管人们对旅游业中的嵌入式技术越来越感兴趣，但对虚拟现实的有效性研究很少，特别是在酒店业。本工作的目的是分析技术的体现对潜在的客人的情绪反应和参与的背景下，基于酒店的虚拟现实体验的影响。实验室实验的结果表明，与台式电脑和移动的手机相比，虚拟现实设备引起了更积极的情绪反应和更高水平的心理和行为参与。此外，情绪和心理参与调解体现虚拟现实设备对行为参与的影响。研究结果强调了技术体现在提供基于酒店的前体验方面的重要性，酒店将虚拟现实纳入其沟通策略。
Virtual reality technologies have increased the integration between devices and the human senses. Despite the increased interest in embodied technologies in tourism, there has been little research into the effectiveness of virtual reality, particularly in the hospitality sector. The aim of the present work is to analyze the impact of technological embodiment on potential guests' emotional reactions and engagement in the context of a hotel-based virtual reality experience. Results from a laboratory experiment showed that, compared to desktop computers and mobile phones, virtual reality devices evoke more positive emotional reactions and higher levels of psychological and behavioral engagement. In addition, emotions and psychological engagement mediate the impact of embodied virtual reality devices on behavioral engagement. The results underline the importance of technological embodiment in providing engaging hotel-based pre-experiences, where the hotels incorporate virtual reality into their communication strategies.