Intermodal Pricing Model Creates a Network Pricing Perspective at BNSF
Intermodal Pricing Model Creates a Network Pricing Perspective at BNSF
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DOI：
10.1287/inte.31.4.37.9661
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发表时间：
2001-07
期刊：
影响因子：
--
通讯作者：
M. Gorman
中科院分区：
文献类型：
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作者：
M. Gorman
伯灵顿北部和圣达菲铁路公司（BNSF）正在探索有效定价其多式联运服务网络的方法。这个问题具有挑战性，因为市场之间的成本相互作用源于网络终端设备的不平衡。多式联运定价模式在确定市场价格时采用全球视角，以提高网络的盈利能力。事实证明，考虑到市场需求的变幻莫测，对于获得管理层对模型结果的可信度的信心至关重要。BNSF已将该模型应用于许多定价方案。在我描述的应用程序中，我发现通过减少61%的空重新定位，净盈利能力有可能提高3.5%。自1998年以来，BNSF每年增加了5%的装载里程，同时减少了3%的重新定位。
Burlington Northern and Santa Fe Railway (BNSF) is exploring methods of pricing its network of intermodal services effectively. The problem is challenging because cost interactions between the markets arise from equipment imbalances at end-points in the network. The intermodal pricing model takes a global perspective when establishing market prices to improve network profitability. Accounting for the vagaries of market-place demand proved to be critical to gaining management's confidence in the plausibility of model results. BNSF has applied the model to many pricing scenarios. In the application I describe, I identified a potential for 3.5 percent improvement in net profitability through a 61 percent reduction in empty repositioning. Since 1998, BNSF has increased loaded miles by five percent and simultaneously reduced repositioning by three percent per year.