Why Do People Like Natural? Instrumental and Ideational Bases for the Naturalness Preference
Why Do People Like Natural? Instrumental and Ideational Bases for the Naturalness Preference
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DOI：
10.1111/j.1559-1816.2012.00964.x
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发表时间：
2012-12-01
影响因子：
2.5
通讯作者：
Chapman, Gretchen B.
中科院分区：
文献类型：
--
作者：
Li, Meng;Chapman, Gretchen B.
自然性偏好是指人们倾向于更喜欢自然的东西，而不是其他同等的非自然的选择。以前的研究表明，自然性偏好很大程度上是由于概念原因(道德或审美诉求)，而不是工具原因(推断的功能优越性)，因为自然和非自然的选择被指定为相同的。目前的研究表明，人们并不总是相信自然和非自然的替代品可以是相同的。在以前的研究中会被解释为基于概念的自然性偏好的反应与对天然产品的工具性优势的信念相关。我们认为，工具理性和概念理性是紧密相连的，而工具信念可能有助于自然是更好的启发式思维。此外，还展示了自然性偏好的财务后果。
Naturalness preference refers to the tendency to prefer natural things to otherwise equivalent unnatural alternatives. Previous research suggests that the naturalness preference is largely due to ideational reasons (moral or aesthetic appeals), rather than instrumental reasons (inferred functional superiority), because the natural and unnatural alternatives were specified as identical. The current studies showed that people do not always believe that natural and unnatural alternatives can be identical. Responses that in previous studies would have been interpreted as ideational-based naturalness preference were correlated with beliefs in instrumental advantages of natural products. We propose that instrumental and ideational reasons are closely connected, and instrumental beliefs may contribute to the natural is better heuristic. The financial consequence of naturalness preference was also demonstrated.