Increased Preference and Value of Consumer Products by Attentional Selection
Increased Preference and Value of Consumer Products by Attentional Selection
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DOI：
10.3389/fpsyg.2019.02086
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发表时间：
2019-09-25
影响因子：
3.8
通讯作者：
Florack, Arnd
中科院分区：
文献类型：
--
作者：
Makarina, Nadiia;Huebner, Ronald;Florack, Arnd
人们通常认为，个人对产品或其他物品的偏好是基于与物品相关的效用或价值。然而，有证据表明，对某一项目的专注性选择本身就已经调节了对该项目的偏好。例如，这一点已经在未知消费品的偏好选择任务中得到了体现。在之前的视觉搜索任务中作为目标的产品比以前的分心产品更受欢迎。然而，当个体对产品有预先存在的态度时，是否也能观察到这种影响，以及注意选择是否会改变产品的感知价值，目前还不清楚。因此，本研究的目的是在已知产品的情况下复制注意选择对选择的影响，并检验选择性注意是否影响产品的感知价值，而不是选择产品。在两个实验中，我们在一个选择任务中复制了注意-选择对项目偏好的影响。在搜索任务中充当目标的项目比之前的干扰项更受欢迎。在实验2的偏好选择任务中引入回答截止时间并没有进一步增加这一效应。然而，以前的目标的价值被评为比以前的干扰物更高。因此，本研究结果表明，注意选择不仅会影响偏好选择，而且还会增加注意和选择项目的价值。
It is usually assumed that individuals base their preferences for products or other items on the utility or value associated with the items. However, there is evidence that the attentional selection of an item alone already modulates the preference for that item. This has been shown, for instance, in preference choice tasks with unknown consumer products. Products that served as targets in a preceding visual search task were preferred to former distractor products. However, it is unclear whether such effects can also be observed when individuals have pre-existing attitudes toward products and whether attentional selection can change the perceived value of products. Hence, the aim of the present research was to replicate the attentional-selection effect on choice with known products and examine whether selective attention affects the perceived value of products beyond choosing the items. In two experiments, we replicated the attentional-selection effect on item preference in a choice task. Items that had served as targets in the search task were preferred to previous distractors. Introducing a response deadline in the preference-choice task in Experiment 2 did not further increase this effect. However, the value of former targets was rated higher than that of former distractors. Hence, the present results indicate that attentional selection not only affects preference choices but can also increase the value of attended and selected items.