The Promotion of New Behavior by Forming an Implementation Intention: Results of a Field Experiment in the Domain of Travel Mode Choice1
The Promotion of New Behavior by Forming an Implementation Intention: Results of a Field Experiment in the Domain of Travel Mode Choice1
复制标题
通过形成实施意图促进新行为：出行方式选择领域的现场实验结果1
DOI：
10.1111/j.1559-1816.2000.tb02474.x
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发表时间：
2000
影响因子：
2.5
通讯作者：
S. Bamberg
中科院分区：
文献类型：
--
作者：
S. Bamberg
In the context of an experimental field study, it is analyzed whether furnishing a goal intention with an implementation intention (Gollwitzer, 1993) increases the probability that a new behavior is enacted. For this purpose, 90 students who did not normally use public transportation were asked to test (just one time) a special public transportation offer they had never used before. With a nonobstrusive questionnaire manipulation, the subjects of the experimental group were stimulated to form an implementation intention. The results show that forming an implementation intention significantly increases the probability of enacting the goal intention; that is, testing the public transportation offer. The theoretical and practical implications of this finding are discussed.
