News Media, Candidates and Issues, and Public Opinion in the 1996 Presidential Campaign
News Media, Candidates and Issues, and Public Opinion in the 1996 Presidential Campaign
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1996 年总统竞选中的新闻媒体、候选人和问题以及公众舆论
DOI：
10.1177/107769909707400405
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发表时间：
1997
影响因子：
3.6
通讯作者：
Mark D. Watts
中科院分区：
文献类型：
--
作者：
D. Domke;D. Fan;Michael Fibison;Dhavan V. Shah;Steven S. Smith;Mark D. Watts
这项研究有两个主要目标。首先，我们考察了在1996年美国总统竞选期间，新闻媒体是否像共和党候选人鲍勃多尔和其他人所声称的那样，在对候选人或问题的报道中存在偏见。其次，我们使用一个媒体效应的观念动力学模型来检验候选人的正面和负面新闻报道的数量是否与公众对比尔·克林顿或多尔的偏好有关。该模型假定候选人在任何时候的支持水平都是以前支持水平的函数（如最近的民意调查所测量的）加上由于媒体报道而引起的选民偏好的变化。这个模型允许探索是否新闻媒体的报道，单独，可以预测公众的总统在1996年的偏好。1996年3月10日至11月6日，利用计算机内容分析程序，从43家主要媒体中随机抽取了12 215份报纸报道和电视记录。调查结果显示，媒体对两位主要候选人克林顿和多尔的报道非常平衡，媒体报道与公众舆论之间存在着强有力的关系。
There are two primary goals with this research. First, we examine whether news media were biased in coverage of the candidates or issues during the 1996 U.S. presidential campaign, as Republican Party candidate Bob Dole and others claimed. Second, we use an ideodynamic model of media effects to examine whether the quantity of positive and negative news coverage of the candidates was related to the public's preference of either Bill Clinton or Dole. The model posits that a candidate's level of support at any time is a function of the level of previous support (as measured in recent polls) plus changes in voters' preferences due to media coverage in the interim. This model allows exploration of whether news media coverage, alone, could predict the public's presidential preference in 1996. Using a computer content analysis program, 12,215 randomly sampled newspaper stories and television transcripts were examined from forty-three major media outlets from 10 March to 6 November 1996. Findings reveal both remarkably balanced media coverage of the two principal candidates, Clinton and Dole, and a powerful relationship between media coverage and public opinion.
DOI：
10.2307/2149903
发表时间：
1981-01
期刊：
--
影响因子：
--
作者：
M. Fiorina
通讯作者：
M. Fiorina