I Have Seen the Future and It Is Not Here Yet …; or, On Being Ambitious for Audience Research
I Have Seen the Future and It Is Not Here Yet …; or, On Being Ambitious for Audience Research
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我已经看到了未来，但它还没有到来……或者，雄心勃勃地进行受众研究
DOI：
10.1080/10714420600663310
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发表时间：
2006
期刊：
影响因子：
--
通讯作者：
M. Barker
中科院分区：
文献类型：
--
作者：
M. Barker
受众研究在经历了一段充满希望的时期并取得了一些关键进展之后，似乎在几个方面出现了衰退，但其任务仍然一如既往地重要。本文最初是 2003 年凡尔赛观众研究未来会议上的演讲，阐述了扩大我们对该领域可能性的看法的理由。为此，它重新审视了“使用与满足”传统中一些被遗忘的成就，对构想媒体/观众关系的主导“霍尔模型”提出了批评，并概述了另一种方法的关键概念：“观看策略”的概念，它一直是 2003-2004 年《指环王》接待国际项目的核心。这篇文章之前发表在 Comment sont reçues les oeuvres?接待和公众社会学研究现状。卡彭蒂尔，I.（编辑）。巴黎：Creaphis（传播：Le Seuil），2006 年。经许可转载。
Audience research, after a promising period during which some crucial advances were made, seems to be in decline in several ways, yet its tasks remain as important as ever. This article, originally a presentation at the 2003 Versailles Conference on the Future of Audience Research, makes the case for expanding our vision of the field’s possibilities. To do this, it revisits some of the forgotten achievements of the Uses and Gratifications tradition, offers a critique of the dominant “Hall model” for conceiving media/audience relations, and outlines the key concept of an alternative approach: the concept of a “viewing strategy,” which has been at the heart of the 2003–2004 international project on the reception of The Lord of the Rings. This essay was previously published in Comment sont reçues les oeuvres? Actualites des recherches en sociologie de la réception et des publics. Charpentier, I. (ed.). Paris: Creaphis (diffusion: Le Seuil), 2006. Reprinted with permission.