Using Experimental Auctions to Examine Demand for E-Cigarettes.
Using Experimental Auctions to Examine Demand for E-Cigarettes.
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使用实验拍卖来检查电子烟的需求。
DOI：
10.1093/ntr/ntw257
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发表时间：
2017
期刊：
影响因子：
--
通讯作者：
Corrigan,JayR
中科院分区：
文献类型：
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作者：
O'Connor,Richard;Rousu,MatthewC;Bansal-Travers,Maansi;Vogl,Lisa;Corrigan,JayR
背景电子烟是一系列可能减少暴露的产品中最新的一种，引起了吸烟者的兴趣。方法在本文中，我们使用实验性拍卖来估计吸烟者对电子烟的需求，并评估广告对支付意愿的影响。这些是实际的拍卖，有赢家和输家，这意味着在调查中经常看到的假设偏差被最小化。结果我们发现吸烟者对电子烟有积极的需求，在增加对一次性电子烟的需求方面，我们研究中使用的平面广告比视频广告更有效(b=2.00，p<；0.05)。与一次性电子烟相比，对可重复使用的电子烟的需求更大。在多变量模型中，非白人参与者和愿意为香烟支付更高价格的吸烟者对电子烟的需求更高。结论我们的发现表明，吸烟者对电子烟作为传统产品的替代品感兴趣，特别是可重复使用的形式，这种需求可能会受到消息/广告的影响。由于这些危害小的产品具有吸引力，如果吸烟者能够完全改用电子烟，很有可能显著减少危害。
BackgroundE-cigarettes are the latest in a line of potentially reduced exposure products that have garnered interest among smokers.MethodsIn this paper, we use experimental auctions to estimate smokers’ demand for e-cigarettes and to assess the impact of advertisements on willingness to pay. These are actual auctions, with winners and losers, which means hypothetical biases often seen in surveys are minimized.ResultsWe find smokers have positive demand for e-cigarettes, and that the print advertisements used in our study had greater effectiveness than video ads (b= 2.00,p< .05) in terms of increasing demand for disposable e-cigarettes. Demand was greater for reusable versus disposable e-cigarettes. In multivariate models, demand for e-cigarettes was higher among non-white participants and among smokers willing to pay more for cigarettes.ConclusionsOur findings suggest that cigarette smokers are interested in e-cigarettes as alternatives to traditional products, particularly for reusable forms, and that this demand can be influenced by messaging/advertising.ImplicationsGiven these reduced harm products are appealing, if smokers are able to switch completely to e-cigarettes, there is a good chance for accrual of significant harm reduction.