EFFECTS OF NORMATIVE FEEDBACK ON CONSUMPTION AMONG HEAVY DRINKING COLLEGE-STUDENTS

EFFECTS OF NORMATIVE FEEDBACK ON CONSUMPTION AMONG HEAVY DRINKING COLLEGE-STUDENTS
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DOI:
10.2190/xd56-d6wr-7195-eal3
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发表时间:
1995-01-01
影响因子:
0.8
通讯作者:
MILLER, WR
MILLER, WR
中科院分区:
其他
文献类型:
--
作者:
AGOSTINELLI, G;BROWN, JM;MILLER, WR

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大学生,尤其是那些酗酒的人,往往高估了同龄人中酗酒的流行率。一个自我调节模型预测,对不受欢迎的偏离规范标准的反馈将导致对感知到的规范的行为纠正。从对568名大学生的筛查中,确定了64名酗酒者,并为他们提供了参加饮酒调查研究的机会。在这些人中,26人接受并返回了载有关于他们饮酒习惯的详细信息的问卷。这些人被随机接收或不接收,通过回复邮件,关于他们饮酒相对于人口正常标准的个人反馈。在一次独立的后续采访中,与对照组相比,反馈的受试者每周的饮酒量和典型的醉酒水平都有更大的下降。这种简单的反馈干预,不需要个人接触,可能是减少危险饮酒的一种经济有效的策略。
College students, particularly those who drink heavily, tend to overestimate the prevalence of heavy drinking among their peers. A self-regulation model predicts that feedback of undesirable deviation from normative standards would result in correction of behavior toward perceived norms. From a screening of 568 college students, sixty-four heavy drinkers were identified and offered the opportunity to participate in a survey study of drinking. Of these, twenty-six accepted and returned questionnaires with detailed information regarding their drinking practices. These were randomized to receive or not receive, by return mail, personal feedback of their drinking relative to population norms. At an independent follow-up interview, feedback subjects showed greater reduction in weekly consumption and typical intoxication levels, relative to controls. This simple feedback intervention, requiring no personal contact, may be a cost-effective strategy for reducing risky drinking.