Reducing project related uncertainty in the "fuzzy front end" of innovation: a comparison of German and Japanese product innovation projects
Reducing project related uncertainty in the "fuzzy front end" of innovation: a comparison of German and Japanese product innovation projects
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减少创新“模糊前端”中与项目相关的不确定性：德国和日本产品创新项目的比较
DOI：
10.15480/882.88
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发表时间：
2004
影响因子：
--
通讯作者：
A. Nagahira
中科院分区：
文献类型：
--
作者：
C. Herstatt;B. Verworn;A. Nagahira
在本文中，我们报告了一项探索性研究的结果，包括14家德国和13家日本公司开展的28个创新项目，以减少项目不确定性。在所有案例中，我们观察到一系列减少项目特定不确定性的活动，并揭示了德国和日本公司在创新管理实践中的差异。我们研究的重点是所谓的“模糊前端”，即创新过程中可能受到前端管理实践影响的活动和典型可交付成果。总体而言，在德国和日本的项目中，受市场或技术影响的不确定性在“模糊前端”期间可以成功减少，大多数项目实现了目标和效率指标。然而，我们的研究显示，日本和德国的公司在减少这种不确定性的方式上存在差异。
In this paper, we report on the results of an exploratory study including 28 innovation projects carried out by 14 German and 13 Japanese companies to reduce project uncertainty. In all cases, we observed a range of activities to reduce project specific uncertainties and revealed differences in the practice of innovation management in both the German and Japanese companies. The focus of our research was the so-called "fuzzy front end", activities and typical deliverables in the innovation process, which might be affected by front end management practice. Overall, in the case of the German as well as the Japanese projects, the uncertainties affected by the market or technology could successfully be reduced during the "fuzzy front end" and the majority of projects achieved their objectives and efficiency targets. Nevertheless, our study revealed differences in the way such uncertainties were reduced by the companies in Japan and Germany.