Leveraging the power of media to drive cognition: a media-informed approach to naturalistic neuroscience.

Leveraging the power of media to drive cognition: a media-informed approach to naturalistic neuroscience.
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DOI:
10.1093/scan/nsac019
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发表时间:
2022-06-03
影响因子:
4.2
通讯作者:
Finn, Emily S.
Finn, Emily S.
中科院分区:
医学3区
文献类型:
--
作者:
Grall, Clare;Finn, Emily S.

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在过去的15年里,所谓的“自然”刺激在认知、社会和情感神经科学领域越来越受欢迎。然而,这些刺激的一个关键特性经常被忽视:像电影、电视、书籍和播客这样的媒体“从根本上说不是自然的”。它们是精心制作的产品,旨在引发特定的人类思想、情感和行为。在这里,我们主张在实验范式中采用更明智的方法来采用媒体刺激。我们讨论了在“自然主义”的总称下,将为研究而设计的刺激与为其他目的(如娱乐)设计的刺激结合起来的陷阱,并提出了提高刺激选择过程严谨性的策略。我们断言,体验媒体应该被视为一项类似于任何其他实验任务的任务,并解释了这种观点的转变将如何迫使使用这些刺激进行更细致和概括的研究。在整个过程中,我们提供多学科媒体研究的理论和实践知识,以提高神经科学研究中媒体刺激治疗的标准。
So-called ‘naturalistic’ stimuli have risen in popularity in cognitive, social and affective neuroscience over the last 15 years. However, a critical property of these stimuli is frequently overlooked: Media—like film, television, books and podcasts—are ‘fundamentally not natural’. They are deliberately crafted products meant to elicit particular human thought, emotion and behavior. Here, we argue for a more informed approach to adopting media stimuli in experimental paradigms. We discuss the pitfalls of combining stimuli that are designed for research with those that are designed for other purposes (e.g. entertainment) under the umbrella term of ‘naturalistic’ and present strategies to improve rigor in the stimulus selection process. We assert that experiencing media should be considered a task akin to any other experimental task(s) and explain how this shift in perspective will compel more nuanced and generalizable research using these stimuli. Throughout, we offer theoretical and practical knowledge from multidisciplinary media research to raise the standard for the treatment of media stimuli in neuroscience research.
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