Toward a Conceptualization of ‘Episode Branding’ in Marketing Strategies: Analysis of Consumer Episodes Effects between Product Categories from a Quantitative Research
Toward a Conceptualization of ‘Episode Branding’ in Marketing Strategies: Analysis of Consumer Episodes Effects between Product Categories from a Quantitative Research
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营销策略中“情节品牌”的概念化：通过定量研究分析产品类别之间的消费者情节效应
DOI：
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
Hiroharu
中科院分区：
文献类型：
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作者：
EDO;Katsue ;MIURA;Toshihiko and OCHIHARA;Hiroharu
