Where Do Agricultural Producers Get Safety and Health Information?
Where Do Agricultural Producers Get Safety and Health Information?
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农业生产者从哪里获得安全和健康信息？
DOI：
10.1080/1059924x.2015.1045156
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发表时间：
2015
影响因子：
2.4
通讯作者：
Gerr,Fred
中科院分区：
文献类型：
--
作者：
Chiu,Sophia;Cheyney,Marsha;Ramirez,Marizen;Gerr,Fred
几乎没有关于农业生产者使用和信任的传播来源和渠道的经验指导。这项研究的目的是确定农业生产者对农业安全和健康信息来源和渠道的使用频率和信任程度。在爱荷华州的县集市上，对195名农业生产者进行了抽样调查。在14个信息来源和渠道中收集了有关使用频率和信任程度的信息。年龄、性别和教育程度与每个信息来源或渠道的使用和信任之间的关系通过Logistic回归进行评估。样本包括72%的男性，平均年龄为50.1岁(SD=15.6)。报纸和杂志文章是最常用的农业安全和健康信息来源或渠道；77%(n=140)的受访者报告至少每月使用一次。在报告每月或更频繁使用互联网的人中，75%的人报告大部分或完全信任互联网，相比之下，58%的人使用互联网，49%的人信任互联网。报纸和杂志文章的高使用率和信任度并不因年龄、性别或教育水平而有显著差异。年龄最高的三分位数(57-83岁)与使用以及使用和信任除医疗诊所以外的所有信息来源和渠道的几率较低(仅使用：优势比[OR]，3.51，95%可信区间[CI]，0.79-15.64；使用和信任：OR：5.90，95%CI，0.91-38.42)。这些发现表明，在向农业生产者传递农业安全和健康信息方面，传统媒体可能比数字媒体更有效。医疗诊所可能是与年长的农业生产者交流的一个未开发的场所。
There is little empirical guidance regarding communication sources and channels used and trusted by agricultural producers. The goal of this study was to characterize frequency of use and levels of trust in agricultural safety and health information sources and channels accessed by agricultural producers. A sample of 195 agricultural producers was surveyed at county fairs in Iowa. Information was collected about the frequency of use and level of trust in 14 information sources and channels. Associations between age, gender, and education level and use and trust of each information source or channel were estimated using logistic regression. The sample consisted of 72% men with a mean age of 50.1 (SD = 15.6) years. Newspaper and magazine articles were the most commonly used agricultural safety and health information source or channel; 77% (n= 140) of respondents reporting using them at least monthly. Among those reporting monthly or more frequent use, 75% reported trusting mostly or completely, compared with 58% using and 49% trusting the Internet. High levels of use and trust of newspaper and magazine articles did not vary significantly by age, gender, or education level. Age in the highest tertile (57–83 years) was marginally associated with lower odds of using, as well as using and trusting, all the information sources and channels studied except for medical clinics (use only: odds ratio [OR], 3.51, 95% confidence interval [CI], 0.79–15.64; use and trust: OR, 5.90, 95% CI, 0.91–38.42). These findings suggest that traditional media may be more effective than digital media for delivering agricultural safety and health information to agricultural producers. Medical clinics may be an untapped venue for communicating with older agricultural producers.