Influence of Selection Process on its Result in Product Purchase
Influence of Selection Process on its Result in Product Purchase
复制标题
选择过程对其产品购买结果的影响
DOI：
10.5057/jjske.tjske-d-18-00028
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发表时间：
2019
期刊：
影响因子：
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通讯作者：
H. Shoji
中科院分区：
文献类型：
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作者：
Yuri Hamada;Kenta Fukuda;H. Shoji
本研究的目的在于阐明产品购买中的选择过程如何影响其结果。具体来说，作者调查了选择的变化是否取决于手表作为目标的呈现产品属性的顺序。结果，大多数受试者根据产品属性的呈现顺序改变了选择结果。接下来，作者使用数学数量化理论将钟表分类为III类，并可视化受试者选择的手表的相似性和选择过程。因此，作者讨论了被试对产品的承诺和选择过程对选择结果的影响。在未来，作者将利用本研究的结果，旨在建议的指标和规模，以量化消费者对产品的承诺。
The purpose of this study is to clarify how the selection process in product purchase affects its result. Specifically, the authors investigated whether the change in selection occurs depending on the order of presenting product attributes the watch as the target. As a result, most of the subjects changed the selection result depending on the presentation order of the product attributes. Next, the authors classified the timepiece using mathematical quantification theory class III and visualized the similarity and the selection process of the watch selected by the subjects. As a result, the authors discussed the subjects’ commitment to products and the influence on selection results by the selection process. In the future, the authors will use the findings of this study to aim for proposals of indicators and scales to quantify consumers’ commitment to products.