‘But this Time You Choose!’
‘But this Time You Choose!’
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“但这一次你选择！”
DOI：
10.1177/1367877904043238
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发表时间：
2004
影响因子：
2.1
通讯作者：
S. Holmes
中科院分区：
文献类型：
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作者：
S. Holmes
与电视相关的“互动性”概念得到了越来越多的关注。至少在节目的层面上，随着真人秀节目的惊人崛起，这一点已经显而易见。像“你决定！”（老大哥），“但这次你自己选！”《流行偶像》（Pop Idol）和《如果你想有发言权》（The Salon）在当代电视节目中大量出现，表达了一种强烈要求观众和屏幕之间建立一种“新的”参与关系的修辞。本文的目的是考虑这种转变对电视和文化研究中受众-文本关系的现有方法的政治含义。这涉及到对一些更广泛的问题的考虑，这些问题目前为电视及其观众的研究提出了问题，特别是对积极/抗拒的观众范式的越来越多的批评，电视与互联网之间的关系，以及电视“文本”在激增的互文领域中的地位。
The concept of ‘interactivity’ has gained increasing currency in relation to television. At the level of programming, at least, this has been made visible with the phenomenal rise of reality TV. Phrases such as ‘You decide!’ (Big Brother), ‘But this time you choose!’ (Pop Idol) and ‘If you want to have your say’ (The Salon) proliferate in contemporary television, articulating a rhetoric that insists pressingly upon a ‘new’ participatory relationship between viewer and screen. The aim of this article is to consider the political implications of this shift for existing approaches to audience-text relations in television and cultural studies. This involves a consideration of a number of broader issues which currently raise questions for the study of television and its audience, particularly the increasing criticisms made of the active/resistant audience paradigm, the relationship between television and the internet, and the status of the televisual ‘text’ in a proliferating intertextual field.