WHAT'S NEXT FOR SCIENCE COMMUNICATION? PROMISING DIRECTIONS AND LINGERING DISTRACTIONS

WHAT'S NEXT FOR SCIENCE COMMUNICATION? PROMISING DIRECTIONS AND LINGERING DISTRACTIONS
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DOI:
10.3732/ajb.0900041
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发表时间:
2009-10-01
影响因子:
3
通讯作者:
Scheufele, Dietram A.
Scheufele, Dietram A.
中科院分区:
生物学3区
文献类型:
--
作者:
Nisbet, Matthew C.;Scheufele, Dietram A.

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在这篇文章中,我们回顾了来自社会科学的研究,公众如何理解和参与有关科学和技术的社会决策。我们特别强调了媒体和公共传播在这一过程中的作用,挑战了仍然占主导地位的假设,即科学素养既是社会冲突的问题,也是社会冲突的解决方案。在回顾了进化、气候变化、食品生物技术和纳米技术的案例后,我们为科学家及其组织改善公众参与工作提供了一套详细的建议。我们强调,科学传播计划需要以认真的形成性研究为指导;跨越多种媒体平台和受众;促进与公众的对话,承认,尊重并纳入知识,价值观,观点和目标的差异。
In this essay, we review research from the social sciences on how the public makes sense of and participates in societal decisions about science and technology. We specifically highlight the role of the media and public communication in this process, challenging the still dominant assumption that science literacy is both the problem and the solution to societal conflicts. After reviewing the cases of evolution, climate change, food biotechnology, and nanotechnology, we offer a set of detailed recommendations for improved public engagement efforts on the part of scientists and their organizations. We emphasize the need for science communication initiatives that are guided by careful formative research; that span a diversity of media platforms and audiences; and that facilitate conversations with the public that recognize, respect, and incorporate differences in knowledge, values, perspectives, and goals.