"I'll be your cigarette-Light me up and get on with it": Examining smoking imagery on YouTube
"I'll be your cigarette-Light me up and get on with it": Examining smoking imagery on YouTube
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DOI：
10.1093/ntr/ntq101
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发表时间：
2010-08-01
影响因子：
4.7
通讯作者：
Malone, Ruth E.
中科院分区：
文献类型：
--
作者：
Forsyth, Susan R.;Malone, Ruth E.
在线视频分享网站YouTube上的吸烟图像是多产的，很容易访问。然而，没有研究研究过这种内容如何随着时间的推移而变化。我们研究了两个时间段内YouTube上关于吸烟的视频的主要信息和类型。在2009年5月和7月，我们使用“香烟”和“吸烟”来检索YouTube上相关性和观看次数最高的20个视频。消除重复，124个视频被编码的时间段，整体信息，流派和品牌提及。数据分析采用描述性统计。在两个样本中，积极描述吸烟的视频数量远远超过消极吸烟的视频，在整个时间段内，总浏览量的百分比都在增加。第二个样本中58%的视频是新的。在对吸烟有积极影响的视频中，音乐和魔术类视频数量最多，从66%增加到7月的近80%，其中音乐类视频占比最高。万宝路是最常被提及的品牌。YouTube上积极描绘吸烟的视频占主导地位，这种模式一直存在。烟草控制倡导者可以更有效地利用YouTube来抵消支持吸烟的信息。
Smoking imagery on the online video sharing site YouTube is prolific and easily accessed. However, no studies have examined how this content changes across time. We studied the primary message and genre of YouTube videos about smoking across two time periods.In May and July 2009, we used "cigarettes" and "smoking cigarettes" to retrieve the top 20 videos on YouTube by relevance and view count. Eliminating duplicates, 124 videos were coded for time period, overall message, genre, and brand mentions. Data were analyzed using descriptive statistics.Videos portraying smoking positively far outnumbered smoking-negative videos in both samples, increasing as a percentage of total views across the time period. Fifty-eight percent of videos in the second sample were new. Among smoking-positive videos, music and magic tricks were most numerous, increasing from 66% to nearly 80% in July, with music accounting for most of the increase. Marlboro was the most frequently mentioned brand.Videos portraying smoking positively predominate on YouTube, and this pattern persists across time. Tobacco control advocates could use YouTube more effectively to counterbalance prosmoking messages.