How Cross-border Communication Influences Sharer's Brand Commitment: Focusing on eWOM by Japanese Sharers to Chinese Audience
How Cross-border Communication Influences Sharer's Brand Commitment: Focusing on eWOM by Japanese Sharers to Chinese Audience
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跨境传播如何影响分享者的品牌承诺:聚焦日本分享者对中国受众的网络口碑
DOI:
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发表时间:
2022
期刊:
影响因子:
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通讯作者:
TingChang Liang
中科院分区:
文献类型:
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作者:
Liang Tingchang;Lin Zhao;Souma Toshihiko;福田紫;TingChang Liang