UNDERSTANDING AUDIENCES FOR IMMERSIVE AND INTERACTIVE MUSEUM AND GALLERY EXPERIENCES AND CULTURAL EXCHANGES
UNDERSTANDING AUDIENCES FOR IMMERSIVE AND INTERACTIVE MUSEUM AND GALLERY EXPERIENCES AND CULTURAL EXCHANGES
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了解观众的沉浸式互动博物馆和画廊体验以及文化交流
DOI：
10.1017/pds.2023.370
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发表时间：
2023
期刊：
影响因子：
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通讯作者：
Kwon H
中科院分区：
文献类型：
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作者：
Kwon H
沉浸式和交互式技术的出现通过提供各种新的体验，促进了博物馆和画廊部门的发展。特别是在英国和中国，博物馆和画廊行业是创意产业的核心，对文化发展做出了重大贡献。两国都认识到此类技术对该行业增长的影响，并积极寻求将其用于双边合作的机会。然而，博物馆和画廊观众对沉浸式和交互式技术的兴趣仍未得到充分发掘，他们对此类技术的偏好和行为模式也未得到充分发掘。本研究讨论了用户研究的主要发现，探讨了当前博物馆和画廊观众对以下方面的认识、体验和偏好：(1)沉浸式和互动式博物馆和画廊体验；(2)中英文化交流。
The advent of immersive and interactive technologies has facilitated the growth of the museum and gallery sector by offering a variety of new experiences. In the UK and China, in particular, the museum and gallery sector lies at the heart of the creative industries and makes a significant contribution to cultural growth. Both countries have recognised the impact of such technologies on the growth of the sector and have actively sought opportunities to use them for bilateral collaboration. However, the interest in immersive and interactive technologies among museum and gallery audiences remains underexplored, as do their preferences and behavioural patterns with respect to such technologies. This study discusses the key findings of user research, exploring the awareness, experiences and preferences of current museum and gallery audiences regarding (i) immersive and interactive museum and gallery experiences and (ii) the cultural exchange between the UK and China.