Geodemographics in Practice: Developments in Britain and Europe
Geodemographics in Practice: Developments in Britain and Europe
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地理人口统计学的实践：英国和欧洲的发展
DOI：
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发表时间：
1989
期刊：
影响因子：
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通讯作者：
K. Inglis
中科院分区：
文献类型：
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作者：
J R Beaumont;K. Inglis
信息可以成为竞争优势的来源。随着市场营销从“大众营销”发展到“利基营销”，空间细分市场分析对于公司能够就客户需求和竞争威胁进行战术和战略规划至关重要。提供地理人口或市场分析的公司的独特行业在20世纪70年代中期发展起来，现在在英国每年价值超过1000万英镑。在英国的发展进行了总结，并指出整个欧洲的活动和潜在的机会。
Information can be a source of competitive advantage. As marketing has evolved from ‘mass marketing’ to ‘niche marketing’, spatially disaggregated market analyses have become essential for companies to be able to plan both tactically and strategically with regard to customers’ needs and competitive threats. The distinctive industry of companies providing geodemographic or market analyses developed in the mid-1970s and is now worth over £10 million per annum in Britain. Developments in Britain are summarised, and activities and potential opportunities across Europe are noted.