Examining the Attitude-Behavior Relationship in Prosocial Donation Domains
Examining the Attitude-Behavior Relationship in Prosocial Donation Domains
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DOI：
10.1111/j.1559-1816.2010.00619.x
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发表时间：
2010-06-01
影响因子：
2.5
通讯作者：
Kim, Hyunjung
中科院分区：
文献类型：
--
作者：
Anker, Ashley E.;Feeley, Thomas Hugh;Kim, Hyunjung
积极的态度已经在亲社会捐赠领域得到确认，但还没有转化为稳定的捐赠基础。对这种态度-行为不一致的一种解释是没有考虑到态度的情感和认知成分。研究考察了既得利益在捐赠行为态度关系中的调节作用，同时考虑了态度的多维建构。研究1揭示了既得利益的三因素结构（利害关系、显著性、自我效能）。研究2未发现既得利益在态度-行为关系中起调节作用，但自我效能感在器官/组织和献血的态度-行为关系中起中介作用。结果讨论了这项研究在制定捐赠活动方面的有用性。
Positive attitudes have been identified across prosocial donation domains, but have not translated into a stable donor base. One explanation for this attitude-behavior inconsistency is a failure to consider the affective and cognitive components of attitude. Studies were conducted to examine vested interest as a moderator of the attitude-behavior relationship in donation, while accounting for the multidimensional construction of attitude. Study 1 revealed a 3-factor structure (stake, salience, self-efficacy) for vested interest. Study 2 found no support for vested interest as a moderator of the attitude-behavior relationship, but revealed that self-efficacy mediated the relationship between attitudes and behaviors for organ/tissue and blood donation. Results are discussed in terms of the usefulness of this research in crafting donation campaigns.