Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits
Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits
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DOI：
10.1016/j.foodqual.2007.04.004
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发表时间：
2007-10-01
影响因子：
5.3
通讯作者：
Chen, Mei-Fang
中科院分区：
文献类型：
--
作者：
Chen, Mei-Fang
人们越来越重视了解消费者选择食品类型的动机。与此同时，一个人的食物相关的个人特质被怀疑在影响个人食物选择中起着调节作用。本研究旨在了解台湾消费者对有机食品的态度，进而影响其后续购买意愿的动机。在行为意向模型中，采用适度回归分析（MRA）分别确定了食物新恐惧和食物涉入的人格特征。研究结果支持Ajzen的计划行为理论（TPB）在解释消费者有机食品选择行为方面的应用。此外，研究结果表明，食品相关的个性特征的食品新恐惧症和食品参与发挥调节作用的一些食品选择的动机和消费者的态度，有机食品之间的关系。然而，只有食品涉入发挥调节作用之间的关系，消费者的意向购买有机食品和TPB的前因，除了在这种情况下的主观规范。根据实证结果与发现，本研究提出相关建议，以促进有机食品产业在台湾食品产业中的持续发展。(c)2007爱思唯尔有限公司保留所有权利。
There is an increasing emphasis on understanding the consumer's motives for the choice of food types. Meanwhile, an individual's food-related personal traits are suspected of playing a moderating role in influencing personal food choice. This study aims to understand what motives determine the consumer's attitude to organic foods in Taiwan, which in turn influence the subsequent purchase intentions. Moderated regression analysis (MRA) is used to ascertain the personality traits of food neophobia and food involvement separately in the behavioral intentions model. The results vindicate the use of Ajzen's Theory of Planned Behavior (TPB) in explaining the consumer's organic foods choice behavior. Moreover, the findings suggest that the food-related personality traits of food neophobia and food involvement exert moderating effects on the relationships between some of the food choice motives and the consumer's attitude to organic foods. However, only food involvement exerts moderating effects on the relationships between the consumer's intentions to purchase organic foods and the antecedents of the TPB except for the subjective norm in this case. Based on the empirical results and findings, some suggestions are provided to the institutions concerned so as to facilitate this organic sector's on-going expansion in Taiwan's food industry. (c) 2007 Elsevier Ltd. All rights reserved.