Effectiveness of information campaigns
Effectiveness of information campaigns
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DOI：
10.1016/j.pbiomolbio.2006.02.023
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发表时间：
2006-09-01
影响因子：
3.8
通讯作者：
Volkmer, B.
中科院分区：
文献类型：
--
作者：
Breitbart, E. W.;Greinert, R.;Volkmer, B.
皮肤癌是全世界白人人口中最常见的癌症类型，在过去的几十年里发病率急剧上升。紫外线辐射被认为是造成这一趋势的最重要的危险因素。紫外线辐射的显著作用使皮肤癌最适合进行一级预防，因为只要遵守在阳光下或在人造紫外线（例如日光浴床）下的简单行为规则，就可以很容易地避免主要的风险因素。由于不能也不应该完全避免紫外线照射，特别是由于紫外线照射对健康的有益影响，如维生素d -3的产生，因此应通过适当的信息，如“热爱阳光，保护你的皮肤”，向公众提供尽可能清晰和有分量的建议和信息。为此，德国皮肤病预防协会（ADP）制定了生命周期方案（POLP），该方案确定了特定年龄的目标群体，目的是向人口提供适合其一生的预防信息。对德国初级预防运动的评估表明，由于过去16年持续的干预方案，人口的“太阳行为”发生了变化，导致太阳紫外线照射减少但足够。这将有助于降低皮肤癌的发病率和死亡率。(c) 2006 Elsevier Ltd.版权所有。
Skin cancer represents the most common type of cancer in the white Population worldwide and the incidence has dramatically increased during the last decades. UV-radiation is believed to be the most important risk factor responsible for this trend. The prominent role of UV-radiation renders skin cancer most suitable for primary prevention, because the main risk factor can easily be avoided by sticking to simple rules for the behaviour in the sun or under artificial UV (e.g. sunbeds). Since UV-exposure cannot and should not be avoided totally especially due to the beneficial health effects of UV-irradiation like Vitamin D-3-production, recommendations and information for the public should be as clear and as weighted as possible, through adequate messages, such as: "Love the sun and protect your skin". For that purpose the Association of Dermatological Prevention in Germany (ADP) developed the period of life programme (POLP) that defines certain age-specific target groups, with the aim to give well adapted prevention messages to the population during lifetime. Evaluation of primary prevention campaigns in Germany showed that due to continuous intervention programs during the last 16 years changes in the "sun-behaviour" of the population have been achieved leading to a reduced but sufficient exposure to solar UV-irradiation. This will then contribute to the aim of decreasing morbidity and mortality of skin cancer. (c) 2006 Elsevier Ltd. All rights reserved.