‘Hypocritical investor’ or hollywood ‘do-gooder’? A framing analysis of media and audiences negotiating Leonardo DiCaprio’s ‘green’ persona through his involvement in Formula E
‘Hypocritical investor’ or hollywood ‘do-gooder’? A framing analysis of media and audiences negotiating Leonardo DiCaprio’s ‘green’ persona through his involvement in Formula E
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“虚伪的投资者批判”还是好莱坞的“行善者”？对媒体和观众通过参加电动方程式赛车来谈判莱昂纳多·迪卡普里奥的“绿色”形象进行框架分析
作者：
Timothy Robeers;H. Van den Bulck
莱昂纳多·迪卡普里奥在拯救环境和应对气候变化方面有着丰富的经验。从他最近积极参与支持世界上第一个全电动赛车系列电动方程式的活动中，这篇文章旨在分析这如何以及以何种方式为该系列，环境和迪卡普里奥带来额外的曝光和欣赏。为此，本文采用定性和归纳框架方法对2013年、2015年和2017年的网络媒体文章和随附的受众评论样本进行了研究，得出了媒体报道和受众反应中的一系列框架。它显示了莱昂纳多·迪卡普里奥的塑造是如何受到他作为演员、活动家和派对男孩的生活故事、观众对他的欣赏以及观众自己与健康相关问题的个人经历和他们与同龄人的对话的影响的。最后，本文讨论了媒体文章和观众将莱昂纳多·迪卡普里奥塑造为英雄和伪君子的不同倾向，以及其更广泛的含义。
ABSTRACT Leonardo DiCaprio has a considerable track record as a fervent campaigner to save the environment and combat climate change. Drawing from his more recent activist engagements to endorse Formula E, the world’s first fully electric racing series, this contribution aims to analyse how and in what ways this generates additional exposure and appreciation for the series, the environment and DiCaprio. To this end, a qualitative and inductive framing approach is used to examine a sample of online media articles and accompanying audience comments from 2013, 2015 and 2017, resulting in a range of frames found in media coverage and audience reactions. It shows how framing of Leonardo DiCaprio is influenced by both his life story as an actor, activist and party boy, the appreciation he receives from audiences as well as by audiences’ own personal experiences with health-related issues and their conversations with peers. Finally, this contribution discusses varying tendencies by media articles and audiences to frame Leonardo DiCaprio as both hero and hypocrite as well as its wider implications.
壮观的环保主义：媒体、知识和生态政治的框架
DOI：
10.1080/17524032.2016.1219489
发表时间：
2016
期刊：
Environmental Communication
影响因子：
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作者：
Goodman M
通讯作者：
Goodman M