An empirical study on banks' clients' sensitivity towards the adoption of Arabic terminology amongst Islamic banks
An empirical study on banks' clients' sensitivity towards the adoption of Arabic terminology amongst Islamic banks
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银行客户对伊斯兰银行采用阿拉伯术语敏感性的实证研究
DOI：
10.1108/17538391111186573
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发表时间：
2011
影响因子：
3
通讯作者：
Norfaridah Ali Azizan
中科院分区：
文献类型：
--
作者：
Amirul Afif Muhamat;M. N. Jaafar;Norfaridah Ali Azizan
目的-本文件的目的是衡量银行客户对伊斯兰银行业采用阿拉伯语术语的敏感程度。设计/方法/方式-一个样本的100名受访者主要是银行的客户进行了调查，通过个人管理的问卷，只有60份问卷可用于研究。其余40份问卷因回答不完整和错误而被拒绝。调查采用方便抽样方法。该研究在Shah Alam进行了近两个半月，选择该城市是因为该城市人口的排他性;白色领雇员作为其居民的显著可用性，这说明了高收入人口，高识字率和高学历。结果-大多数的受访者同意，阿拉伯语的术语给伊斯兰银行的竞争优势，但在同一时间，他们表示，朗朗上口的阿拉伯名字会让他们难以获得快速的信息和理解的产品。非穆斯林答复者在回答调查表时所描述的趋势表明，在许多情况下，他们对所提供的每一项陈述都持否定态度。因此，这意味着伊斯兰银行方面需要管理这个问题，因为非穆斯林是马来西亚银行业的大多数客户。研究限制/影响-本研究的响应率为60%被认为是好的。然而，如果有更多的答复者，代表率就会更高。实际影响-本文提供了有关各方了解银行的客户的需求，从伊斯兰银行业的见解，并将有助于增加数量。独创性/价值-本文测量的反应，银行的客户对通过阿拉伯语术语，在一个多种族的社会中，有限的研究已经完成。
Purpose - The purpose of this paper is to measure the sensitivity of the banks' customers towards the adoption of Arabic terminology in the Islamic banking industry. Design/methodology/approach - A sample of 100 respondents who were mainly banks' clients was surveyed through personally administered questionnaire and only 60 questionnaires are usable for the study. The remaining 40 questionnaires were rejected due to incomplete answers and error. The survey executed based on convenience sampling method. The study was conducted at Shah Alam for nearly two and a half months and the city chosen due to the exclusivity of the city's demographic; significant availability of white collar employees as its residents which illustrate a high income population, high literacy and high academic qualification. Findings - The majority of the respondents agree that Arabic terminology gives competitive edge to the Islamic banks but at the same time they indicate that the catchy Arabic name will give them difficulty in gaining fast information about and comprehension of the product. The trend depicted by the non-Muslims respondents when answering the questionnaire indicates that, in many cases, they are at the negative side on every statement given. Thus, it signifies a need from the Islamic banking side to manage this issue, since the non-Muslims are majority clients of the industry in Malaysia. Research limitations/implications - The response rate of 60 per cent for this study is considered good. However, the availability of more respondents would give higher rate of representation. Practical implications - This paper provides insights for the interested parties to know the banks' clients' needs from the Islamic banking sector and will help to increase the number. Originality/value - This paper measures the responses of banks' customers towards the adoption of Arabic terminology, in a multi-racial society in which limited study has been done.