Product substitution in different weights and brands considering customer segmentation and panic buying behavior
Product substitution in different weights and brands considering customer segmentation and panic buying behavior
复制标题
DOI：
10.1016/j.indmarman.2018.09.004
复制
发表时间：
2019-02-01
影响因子：
10.3
通讯作者：
Yu, Vincent
中科院分区：
文献类型：
--
作者：
Tsao, Yu-Chung;Raj, Praveen Vijaya Raj Pushpa;Yu, Vincent
由于最近的供应中断，恐慌性购买迅速增加。本研究考虑一个批发商向多个零售商销售不同制造商生产的具有多个重量的两个品牌的产品。产品根据重量（同一品牌）和竞争对手的品牌在两个时期内进行替换。在第一个阶段（恐慌情况），批发商试图保留库存以满足零售商。在第二阶段（供应中断），零售商愿意接受替代产品。批发商将零售商分为高指数和低指数客户，其中高指数零售商（提供更高的利润）比低指数零售商订购更多的数量。该模型的目标是确定订货数量和替代品的最优数量，以使总利润最大化。分析了单品牌和多品牌的供应中断情况，以及不同程度的供应中断和恐慌率对决策和利润的影响。最后，我们比较了有无客户细分替代和品牌替代的模型。此外，还讨论了其他模型的扩展，如第二阶段的价格上涨。
Due to recent supply disruptions, there has been a rapid increase in panic buying. This study considers a wholesaler selling two brands of a product with multiple weights and produced by different manufacturers to multiple retailers. The products are substituted based on weight (same brand) and a competitor's brand over two periods. In the first period (panic situation), the wholesaler attempts to retain the inventory to satisfy the retailer. In the second period (supply disruption), retailers are willing to accept the substitute products. The wholesaler segregates the retailers into high and low indexed customers, where the high indexed retailers (provide higher profit) order greater quantities than the low indexed retailers. The objective of this model is to determine the optimal numbers for ordering quantities and substitutions to maximize total profit. Moreover, supply disruption for both single and multiple brands is analyzed, along with the influence of different degrees of supply disruption and panic rate on decisions and profits. Finally, we compare the models with and without customer-segmented substitution and brand substitution. In addition, other model extensions are discussed, such as an increase in the price in the second period.