The influence of public self‐consciousness and materialism on young consumers' compulsive buying
The influence of public self‐consciousness and materialism on young consumers' compulsive buying
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DOI：
10.1108/17473610810857309
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发表时间：
2008-03
期刊：
影响因子：
--
通讯作者：
Yingjiao Xu
中科院分区：
文献类型：
--
作者：
Yingjiao Xu
目的-本研究旨在从心理动机的角度探讨年轻消费者的强迫性购买倾向。具体而言，本研究旨在研究公众的自我意识和物质主义对年轻消费者的强迫性buying.Design/方法/approach的影响-一个自我管理的调查分发到一个类在中西部大学。采用LISREL 8.7验证性因素分析和结构方程modeling.Findings -唯物主义被发现有一个强大的，显着的和直接的影响，年轻消费者的强迫性购买倾向的结构，以检验假设的效度和信度。公众自我意识与年轻消费者的强迫性购买倾向密切相关。然而，公众自我意识对强迫性购买倾向的影响是由物质主义介导的。独创性/价值--本文对年轻消费者强迫性购买的文献进行了贡献。不仅是T…
Purpose – This study aims to investigate young consumers' compulsive buying tendency from the perspective of psychological motivation. Specifically, this research aims to study the influence of public self‐consciousness and materialism on young consumers' compulsive buying.Design/methodology/approach – A self‐administered survey was distributed to a class at a Mid‐Western university. LISREL 8.7 was employed to assess the validity and reliability of the constructs by using confirmatory factor analyses and to test the hypotheses by using structural equation modeling.Findings – Materialism was found to have a strong, significant and direct influence on young consumers' compulsive buying tendency. Public self‐consciousness was strongly related to young consumers' compulsive buying tendency. However the influence of public self‐consciousness on compulsive buying tendency was mediated by materialism.Originality/value – This paper contributes to the literature on young consumers' compulsive buying. Not only is t...