The heart of everyday analytics: emotional, material and practical extensions in self-tracking market

The heart of everyday analytics: emotional, material and practical extensions in self-tracking market
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DOI:
10.1080/10253866.2014.899213
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发表时间:
2015-01
影响因子:
2.4
通讯作者:
M. Pantzar;Minna Ruckenstein
M. Pantzar;Minna Ruckenstein
中科院分区:
管理学4区
文献类型:
--
作者:
M. Pantzar;Minna Ruckenstein

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由于数字和移动的技术,各种监测实践正在知识层次中来回移动。身体和心理功能的分析不再是专业人士的特权领域。本文重点介绍了日常分析,特别是心率监测,如何在日常实践中嵌入和规范化,从而为新的市场发展铺平道路。讨论有助于市场作为实践的方法,将市场视为过程的结果,在这些过程中,可销售的设备既受市场本身的实践的影响,也影响市场本身的实践。本文以实践理论为依托,追溯了历史发展,并确定了自我跟踪的领域扩展。日常分析在新设备的帮助下取得了进展;然而,只有当它们促进情感和实际参与,为当前和更新的监测实践创造条件时,这些设备才能成功地吸引和吸引消费者。
As a result of digital and mobile technology, various kinds of monitoring practices are moving back and forth knowledge hierarchies. The analytics of bodily and mental functions is no longer the privileged domain of professionals. This essay focuses on the ways in which everyday analytics, heart-rate monitoring in particular, becomes embedded and normalized in daily practices and by doing so, paves the way for new market developments. The discussion contributes to the markets-as-practice approach that treats markets as outcomes of processes in which marketable devices are both shaped by, and shape, practices in the market itself. By relying on practice theory, the essay traces historical developments and identifies domain extensions in self-tracking. Everyday analytics progresses with the aid of new devices; however, these are only successful in moving and recruiting consumers if they promote emotional and practical engagements that generate conditions for current and renewed monitoring practices.