Do green awards and certifications matter? Consumers’ perceptions, green behavioral intentions, and economic implications for the hotel industry: A Sri Lankan perspective
Do green awards and certifications matter? Consumers’ perceptions, green behavioral intentions, and economic implications for the hotel industry: A Sri Lankan perspective
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消费者的看法、绿色行为意图以及对酒店业的经济影响重要吗？斯里兰卡的视角
DOI：
10.1177/1354816618810563
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发表时间：
2018
影响因子：
4.4
通讯作者：
N. Gunarathne
中科院分区：
文献类型：
--
作者：
Ki‐Hoon Lee;Minwoo Lee;N. Gunarathne
本研究探讨饭店业内绿色或环保认证与奖励对消费者感知价值的影响，以及消费者感知价值在预测满意度、重游意愿与支付绿色溢价意愿中的角色。偏最小二乘结构方程模型分析的结果表明，从斯里兰卡酒店的250名客人的样本，我们的统一模型包括一个令人满意的水平的预测能力来测试假设的关系。绿色证书和绿色奖项对消费者在酒店业内的感知价值有积极影响。研究结果亦支持消费者感知价值与满意度、重游意愿及支付绿色溢价意愿之间的关系。斯里兰卡的实证研究结果提供了另一个重要的见解，证实了绿色认证和绿色奖项对消费者的感知价值和行为意图的积极影响，如他们的意图重游和支付溢价。
This study examines the effects of green or eco-friendly certificates and awards on consumers’ perceived value within the hotel industry, and the roles of consumers’ perceived value in predicting satisfaction, intention to revisit, and intention to pay a green premium. The results of partial least squares structural equation modeling analysis from a sample of 250 guests in Sri Lankan hotels showed that our unified model includes a satisfactory level of prediction power to test the hypothesized relationships. Green certificates and green awards positively affect consumers’ perceived value within the hotel industry. The findings also supported the relationship between consumers’ perceived value and satisfaction, intention to revisit, and intention to pay a green premium. The empirical findings in the context of Sri Lanka provide another important insight which confirms the positive effects of green certification and green awards on consumers’ perceived value and behavioral intentions, such as their intention to revisit and to pay a premium.