The creation of company cultures: The role of stories and human resource systems
The creation of company cultures: The role of stories and human resource systems
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企业文化的创造:故事和人力资源系统的作用
DOI:
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发表时间:
1984
期刊:
影响因子:
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通讯作者:
Alan L. Wilkins
中科院分区:
文献类型:
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作者:
Alan L. Wilkins
This article shows how informally told stories and human resource systems help create strong company cultures which can support a corporate strategy. It explains why stories are so powerful in creating company culture. It also suggests how managers can deal with negative stories and encourage the telling of positive stories both through their personal behavior and through the human resource systems they manage.