How People Browse Mobile News Feed? A Study for Mobile News Feed Design
How People Browse Mobile News Feed? A Study for Mobile News Feed Design
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人们如何浏览移动新闻源？
DOI：
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发表时间：
2019
期刊：
影响因子：
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通讯作者：
Yujie Shi
中科院分区：
文献类型：
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作者：
Hui Li;Nan Chen;Minjuan Zhou;C. He;Jingbo Li;Yujie Shi
随着“feed”在移动的互联网产品中的广泛出现，它们对用户及其使用时长的争夺也日趋激烈，这使得提升feed阅读体验变得重要。本研究以中文新闻应用程序的新闻推送为研究对象，试图提供一个完整的移动的新闻推送用户体验图。研究分两个阶段进行。在第一阶段，我们通过深度访谈，探索用户对移动的新闻推送的需求，提取影响用户对产品偏好的重要因素。排除新闻内容的影响，图形布局和图像质量、辅助信息和模板组合对用户对产品的偏好起重要作用。在此基础上，通过眼动跟踪实验对模板组合进行了进一步的研究。眼动数据和六种组合的主观评价结果表明，模板及其组合影响用户的浏览行为和主观评价。联合收割机大画面模板与连续的单画面模板或连续的三画面模板相结合是一个很好的选择，因为它可以很好地集成。当连续的三张图片模板与一张图片模板配合使用时，用户对“组织性好”的满意度得分较低，而单张图片模板更容易被用户忽略，大大削弱了这条新闻的价值。研究结果为移动的新闻应用的新闻推送提供了设计建议。
With the widespread emergence of “feed” in mobile Internet products, their competition for users and their usage time has become increasingly fierce, which makes improving the feed reading experience important. This research focuses on the news feed of Chinese news applications (apps) and attempts to provide an integrated picture of user experience with mobile news feed. The research was conducted in two phases. In the first stage, we explored users’ demands on mobile news feed and extracted important factors affecting users’ preference for products through in-depth interviews. Excluding the influence of news contents, the graphic layout and image quality, ancillary information, and template combination play important roles in users’ preference for products. On this basis, the template combination was further studied with an eye-tracking experiment. Results of eye-tracking data and subjective evaluation of six combinations show that templates and their combination influence users’ browsing behaviors and their subjective evaluation. It is a good choice to combine large-picture template with consecutive single-picture templates or consecutive three-picture ones since it can be well integrated. When consecutive three-picture templates work with one single-picture template, the score on users’ satisfaction of “good organization” is low, and the single-picture template is more likely to be ignored by the user, which greatly weakens the value of this piece of news. The research results provide design suggestions for the news feed of mobile news apps.