Marketing and Social Structure in Rural China, Part I
Marketing and Social Structure in Rural China, Part I
复制标题
中国农村的营销与社会结构，第一部分
DOI：
10.2307/2050412
复制
发表时间：
1964
影响因子：
1.9
通讯作者：
G. W. Skinner
中科院分区：
文献类型：
--
作者：
G. W. Skinner
本文对中国农村市场营销进行了部分描述和初步分析。这个被忽视的话题的意义远远超出了经济学的学科范围。人类学家之所以对它特别感兴趣，是因为这里描述的中国市场结构似乎是被称为“农民”或“传统农业”社会的整个文明阶级的特征。在这一重要类型的复杂社会中，市场结构不可避免地塑造了地方社会组织，并为将无数农民社区整合到单一社会系统（即整个社会）中提供了一种关键模式。对传统农业社会中的农民营销进行比较研究，中国的情况似乎具有战略意义，因为中国完成的综合任务是独一无二的大;因为中国社会的异常长寿和稳定，使许多地区的营销体系在现代化开始之前就已经完全成熟;而且，几个世纪以来中国市场营销的现有文献为研究传统内部的系统发展变化提供了丰富的资源。
I set forth in this paper a partial description and preliminary analysis of rural marketing in China. This neglected topic has significance with ranges far beyond the disciplinary concerns of economics. It interests anthropologists in particular because marketing structures of the kind described here for China appear to be characteristic of the whole class of civilizations known as “peasant” or “traditional agrarian” societies. In complex societies of this important type, marketing structures inevitably shape local social organization and provide one of the crucial modes for integrating myriad peasant communities into the single social system which is the total society. The Chinese case would appear to be strategic for the comparative study of peasant marketing in traditional agrarian societies because the integrative task accomplished there was uniquely large; because the exceptional longevity and stability of Chinese society have allowed the marketing system in many regions to reach full maturity prior to the beginnings of modernization; and because available documentation of Chinese marketing over several centuries provides rich resources for the study of systemic development—of change within tradition.