On green market segmentation under subsidy regulation
On green market segmentation under subsidy regulation
复制标题
补贴监管下的绿色市场细分
DOI：
10.1108/scm-11-2015-0425
复制
发表时间：
2017-01-01
影响因子：
8.8
通讯作者：
Li, Yongjian
中科院分区：
文献类型：
--
作者：
Li, Xiang;Li, Yongjian
目的-本研究旨在更好地了解常规（高碳）和绿色（低碳）产品之间的市场平衡。此外，本研究分析了政府补贴政策的作用，根据政府的最佳绿色补贴决定的结果和它的含义为绿色市场细分和社会福利。设计/方法/途径-本研究采用了Stackelberg博弈框架，研究政府的补贴法规和企业的营销制度之间的相互作用。当考虑政府补贴的决定，我们使用多目标规划理论，把问题变成加权单目标优化programming.Findings -本研究探讨了三种营销制度，并确定了条件下，每个制度应通过一个公司。此外，研究政府的最优补贴决策问题，揭示了三种补贴制度对应的三种营销制度。政府可能会陷入无用的补贴制度，这种现象的原因进行了分析，以及。研究限制/影响-发展到一个更复杂的供应链的情况下，该模型将提高该框架的适用性。其他环境法规，如碳税，可以是这项研究的有趣的研究扩展。实际影响-这项研究提供了一个定量框架，这可以帮助监管机构更深入地了解绿色补贴政策，并协助焦点公司获得更好的认识绿色营销细分。独创性/价值-这项研究是第一个少数几个作品，探讨最佳设计的绿色补贴监管政府和其影响的市场细分的高-和低-通过使用定量建模方法和获得重要的管理见解，开发碳产品。
Purpose - This study aims to provide a better understanding of the market balance between regular (high-carbon) and green (low-carbon) products. Further, this study analyses the role of government subsidy policy, based on the results of the government's optimal green subsidy decision and its implication for green market segmentation and social welfare.Design/methodology/approach - This study adopts a Stackelberg game framework to study the interaction between the government's subsidy regulations and the firms' marketing regimes. When considering government subsidy decision, we use multi-objective programming theory and turn the problem into weighted single-objective optimisation programming.Findings - This study explores three marketing regimes and identifies the conditions under which each regime should be adopted by a firm. Further, investigating the optimal subsidy decision problem for the government reveals three subsidy regimes corresponding to the three marketing regimes. The government may be stuck in a regime of useless subsidy and the reason for this phenomenon is analysed as well.Research limitations/implications - Developing the model into a more complex supply chain situation will enhance the applicability of the framework. Incorporating other environmental regulations, such as carbon tax, can be interesting research extensions of this study. Practical implications - This study provides a quantitative framework, which can help the regulator gain a deeper understanding of green subsidy policies and assist focal companies in acquiring a better appreciation of green marketing segmentation.Originality/value - The study is one of the first few works to explore the optimal design of green subsidy regulation for the government and its impact on market segmentations of high- and low-carbon products by using quantitative modelling approaches and deriving vital managerial insights.