Simulating user learning in authoritative technology adoption: An agent based model for council-led smart meter deployment planning in the UK
Simulating user learning in authoritative technology adoption: An agent based model for council-led smart meter deployment planning in the UK
复制标题
模拟用户在权威技术采用中的学习:英国议会主导的智能电表部署规划的基于代理的模型
DOI:
10.1016/j.techfore.2016.02.009
复制
发表时间:
2016
影响因子:
12
通讯作者:
Zhang T
中科院分区:
文献类型:
--
作者:
Zhang T
How do technology users effectively transit from having zero knowledge about a technology to making the best use of it after an authoritative technology adoption? This post-adoption user learning has received little research attention in technology management literature. In this paper we investigate user learning in authoritative technology adoption by developing an agent-based model using the case of council-led smart meter deployment in the UK City of Leeds. Energy consumers gain experience of using smart meters based on the learning curve in behavioural learning. With the agent-based model we carry out experiments to validate the model and test different energy interventions that local authorities can use to facilitate energy consumers' learning and maintain their continuous use of the technology. Our results show that the easier energy consumers become experienced, the more energy-efficient they are and the more energy saving they can achieve; encouraging energy consumers' contacts via various informational means can facilitate their learning; and developing and maintaining their positive attitude toward smart metering can enable them to use the technology continuously. Contributions and energy policy/intervention implications are discussed in this paper.