Learning while shopping: an experimental investigation into the effect of learning on consumer search
Learning while shopping: an experimental investigation into the effect of learning on consumer search
复制标题
购物时学习：学习对消费者搜索影响的实验研究
DOI：
10.1007/s10683-020-09659-7
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发表时间：
2020
影响因子：
2.3
通讯作者：
Ben Casner
中科院分区：
文献类型：
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作者：
Ben Casner
在许多搜索环境中，搜索者正在了解市场上报价的分布。我进行了一项实验，通过了解收益的分布来探索广泛的搜索问题。我的结果支持了学习导致保留值下降的预测，提供了学习可能是回忆的解释的证据。理论预测“一步”保留值策略，但许多受试者选择设置较高的保留值，以便在根据观察进行调整之前了解分布。搜索实验中的搜索不足可能源于强化启发式和使用次优策略后缺乏负反馈。
In many search environments, searchers are learning about the distribution of offers in the market. I conduct an experiment exploring a broad class of search problems with learning about the distribution of payoffs. My results support the prediction that learning results in declining reservation values, providing evidence that learning may be an explanation for recall. Theory predicts a “one step” reservation value strategy, but many subjects instead choose to set a high reservation value in order to learn about the distribution before adjusting based on their observations. Under-searching in search experiments may stem from a reinforcement heuristic and lack of negative feedback after using sub-optimal strategies.