CHOICES FROM IDENTICAL OPTIONS
CHOICES FROM IDENTICAL OPTIONS
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DOI：
10.1111/j.1467-9280.1995.tb00304.x
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发表时间：
1995-01-01
影响因子：
8.2
通讯作者：
CHRISTENFELD, N
中科院分区：
文献类型：
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作者：
CHRISTENFELD, N
人们必须做出的许多决定都涉及从一系列相同的选项中做出选择。这六项研究探讨了人们在两种情况下的偏好：从相同物品的誓言中选择一个物品，以及从一系列相同的路线中选择一条路线。前三项研究考察了特定位置的物品偏好。无论人们是从杂货店货架上选择一种产品，还是决定使用哪个卫生间摊位，或者在问卷上标记一个盒子，他们都会避开两端，倾向于从中间进行选择。例如，当超市里有四排产品时，只有29%的购买来自第一排和最后一排，71%来自中间两排。最后三项研究考察了当所有可用路线的长度相同且需要相同的转弯次数时，是否存在类似的偏好。在解迷宫、在地图上规划路线和在校园里散步时，人们表现出的模式与在一排排选择物品时的模式相反：他们避开中间的路线，倾向于选择第一条或最后一条。总的来说，最后一条路线是最受欢迎的。这些行为可能会减少心理努力的概念进行了探讨。
Many of the decisions that people must make involve selections from arrays of identical options. The six studies presented explored people's preferences in two contexts: choosing one item from vows of identical items and choosing a route from a series of identical routes. The first three studies examined preferences for items in particular positions. Whether people were choosing a product from a grocery shelf, deciding which bathroom stall to use, or marking a box on a questionnaire, they avoided the ends and tended to make their selection from the middle. For example, when there were four rows of a product in the supermarket, only 29% of the purchases were from the first and last rows, and 71% were from the middle two. The last three studies examined whether a similar preference exists in picking a route when all of the available routes are the same length and require the same number of turns. In solving mazes, planning routes on maps, and walking around campus, people showed the pattern opposite to that found for choosing items in rows: They avoided the middle routes and tended to take either the first or the last one. Overall, the last available route was the favorite. The notion that these behaviors may minimize mental effort is explored.