Improving food retailing in developing Asian countries
Improving food retailing in developing Asian countries
复制标题
改善亚洲发展中国家的食品零售业
DOI：
10.1016/0306-9192(77)90057-4
复制
发表时间：
1977
期刊：
影响因子：
6.5
通讯作者：
L. P. Bucklin
中科院分区：
文献类型：
--
作者：
L. P. Bucklin
在发展中国家的食品销售中采用零售系统的横向和纵向一体化，一直是这一领域研究人员的建议。作者认为，这些建议可能无法为低收入亚洲国家的贫困消费者带来预期的结果。建议在这些国家采取一种基于加强和改进传统方法的替代办法，作为更适当的行动方针。
The adoption of horizontal and vertical integration in retail systems in the marketing of food in developing countries has long been the recommendation of researchers in this field. The author suggests that such proposals may not achieve the desired results for the poorer consumers in low-income Asian countries. An alternative approach, based upon the strengthening and improvement of traditional methods, is suggested as a more appropriate course of action in those countries.