Stated willingness to pay as hypothetical behaviour: Can attitudes tell us more?
Stated willingness to pay as hypothetical behaviour: Can attitudes tell us more?
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作为假设行为的明确支付意愿：态度能告诉我们更多信息吗？
DOI：
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发表时间：
2006
期刊：
影响因子：
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通讯作者：
J. Meyerhoff
中科院分区：
文献类型：
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作者：
J. Meyerhoff
在条件评估调查中，人们只陈述假设的支付意愿（WTP），这一事实仍然引起了很多争论。怀疑者对条件估值估计的可靠性和有效性持怀疑态度，也就是说，人们是否会实际支付调查中所述的金额。与此同时，社会心理学家对实际行为的决定因素，特别是态度，进行了大量的研究。因此，本文的目的是分析不同种类的态度和行为之间的关系。基于这一分析，我们开发了一个综合的态度-行为模型，并利用来自德国易北河的偶然估值数据进行了估计。结果表明，对行为的态度是行为意图的直接前提。因此，建议这些态度以及对问题中的好态度和一般态度应该被测量，以增加预测效度。
Abstract The fact that people only state a hypothetical willingness to pay (WTP) in contingent valuation surveys still causes much debate. Doubters are sceptical about the reliability and validity of contingent valuation estimates, that is, whether people will actually pay the amount stated in the survey. Parallel to this discussion, social psychologists have conducted a great deal of research on the determinants of actual behaviour, particularly attitudes. Therefore, the objective of this paper is to analyse the relationship between different kinds of attitudes and behaviour. Based on this analysis, a composite attitude-behaviour model is developed and estimated using data from a contingent valuation about the river Elbe in Germany. The results show that attitudes towards the behaviour are the immediate antecedent of the behavioural intention. Accordingly, it is suggested that these attitudes along with attitudes towards the good in question and general attitudes should be measured in order to increase predictive validity.