Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance: An empirical research in the context of industrial services
Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance: An empirical research in the context of industrial services
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品牌价值共创的关键维度及其对客户认知和品牌绩效的影响：工业服务背景下的实证研究
DOI：
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发表时间：
2014
影响因子：
2.8
通讯作者：
Yong He
中科院分区：
文献类型：
--
作者：
Zhang Jing;Yong He
