Culture, identity and tourism representation: marketing Cymru or Wales?
Culture, identity and tourism representation: marketing Cymru or Wales?
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文化、身份和旅游代表：营销塞浦路斯还是威尔士？
DOI：
10.1016/s0261-5177(00)00047-9
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发表时间：
2001
影响因子：
12.7
通讯作者：
N. Morgan
中科院分区：
文献类型：
--
作者：
A. Pritchard;N. Morgan
本文试图通过对目的地品牌策略的调查，对旅游表征的批判性分析做出贡献。威尔士旅游局和威尔士地方当局的营销活动的分析的基础上，它认为，压抑和解放的历史，政治和文化话语的影响，可以看出在当代品牌战略中使用的旅游表示，这些解释了为什么威尔士是不同的品牌在其海外和英国市场。虽然威尔士提供了讨论话语，旅游代表和目的地营销之间的关系的重点，同样的分析可以适用于其他旅游目的地的代表。
This article attempts to contribute to the development of a critical analysis of tourism representations through an investigation of destination branding strategies. Based on an analysis of the marketing campaigns of the Wales Tourist Board and Welsh local authorities, it argues that the influence of repressive and liberating historical, political and cultural discourses can be discerned in the tourism representations used in contemporary branding strategies and these explain why Wales is differentially branded in its overseas and UK markets. Whilst Wales provides the focus for this discussion of the relationship between discourse, tourism representations and destination marketing, the same analysis could be applied to representations of other tourism destinations.