A Study of Trade Marks, Symbols and Logotypes of Japanese Corporations:- By Means of Perspective on Visual Evolution -
A Study of Trade Marks, Symbols and Logotypes of Japanese Corporations:- By Means of Perspective on Visual Evolution -
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日本企业的商标、符号和标识研究：-从视觉进化的角度-
DOI：
10.5057/jjske.12.109
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发表时间：
2013
期刊：
影响因子：
--
通讯作者：
Hisashi Yamamoto
中科院分区：
文献类型：
--
作者：
Yoko Suzuki;Hisashi Yamamoto
顾客对企业标志的印象对于管理策略非常重要。建立强大的VI可以为企业带来大量利润。本研究基于问卷调查数据来考虑客户的印象。我们关注日本企业标志的演变。我们使用了 3 个日本公司的标志作为刺激。这些标志分为 3 种典型的日本标志设计。我们向大学生提出了一份问卷，调查他们对这3家日本企业的标志的印象。因子分析的结果，得到2个因子。因素 1 被命名为 F1 可靠性-信心，因素 2 被命名为创新-发明。我们考虑了标志设计和参与者印象的结合。 (1)形象设计和(3)标识的组合具有F1可靠性-信心和F2创新-发明的趋势。我们的研究结果对于 VI 策略很有用。
Customer’s impression for corporate logos is very important on management strategy. Building up strong VI produces a large amount of profit to corporations. This study considers what impression the customer has, based on a questionnaire survey data. We focused on the logo evolution of Japanese corporations. We used 3 Japanese corporations’ logos as stimulus. These logos are categorized into 3 typical Japanese logo designs. We proposed a questionnaire to the university students to investigate what the impressions of the logos of the 3 Japanese corporations. As the result of Factor analysis, 2 factors were gained. Factor 1 was named F1 Reliability-confidence and Factor 2 was named Innovation-invention. And we gave consideration on the combination of the logo designs and participants’ impressions. The combination of (1) figurative designs and (3) logotype has the tendency that both F1 Reliability-confidence and F2 Innovation-invention. The results of our study are useful in VI strategy.