Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice
Digital Food and Beverage Marketing Environments in a National Sample of Middle Schools: Implications for Policy and Practice
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DOI：
10.1111/josh.12813
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发表时间：
2019-09-01
影响因子：
2.2
通讯作者：
O'Brien, Liam M.
中科院分区：
文献类型：
--
作者：
Polacsek, Michele;Boninger, Faith;O'Brien, Liam M.
背景影响营养行为的一个有希望的方法是限制对儿童的食品和饮料营销。儿童是一个有利可图的市场，学校可能是一个有效的干预环境。研究表明，市场营销在学校很普遍，但人们对学校环境中的学生数字营销(DM)知之甚少。方法采用在线问卷调查的方法，对全国抽样调查的中学进行DM环境评估。结果我们的研究结果表明，学生通过学校设备接触到营销。学区、学校和课堂政策和实践中的差距导致学生接触到食品和饮料营销。结论我们的数据表明，学区、个别学校和教室层面的政策和实践变化是可行的，这可能有助于限制向年轻人推销不受欢迎和有害的食品和饮料。
BACKGROUND One promising approach to influence nutrition behavior is to limit food and beverage marketing to children. Children are a lucrative market and schools may be an effective setting in which to intervene. Studies have shown that marketing in schools is prevalent but little is known about digital marketing (DM) to students in the school setting. METHODS We used an online survey to assess DM environments in a national sample of middle schools. RESULTS Our findings demonstrate that students are exposed to marketing through school devices. Gaps in school district, school and classroom policy and practice lead to student exposure to food and beverage marketing. CONCLUSIONS Our data point to actionable policy and practice change at the school district, individual school, and classroom levels that could help limit unwanted and harmful food and beverage marketing to youth.