Diffusion of preventive innovations
Diffusion of preventive innovations
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DOI：
10.1016/s0306-4603(02)00300-3
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发表时间：
2002-11-01
影响因子：
4.4
通讯作者：
Rogers, EM
中科院分区：
文献类型：
--
作者：
Rogers, EM
本文借鉴创新扩散模型，推导出一系列加速预防成瘾新理念传播和实施的策略。预防性创新通常需要在某个时间点采取行动，以避免未来出现不必要的情况。因此，预防性创新的传播相当缓慢，部分原因是采用的回报延迟。在这里，我们基于扩散理论提出了五种加速预防性创新扩散的策略。 (C) 2002 年，爱思唯尔科学有限公司出版。
The present paper draws on the diffusion of innovations model to derive a series of strategies for speeding up the spread and implementation of new ideas in preventing addiction. Preventive innovations usually require an action at one point in time in order to avoid an unwanted future condition. Hence, preventive innovations diffuse rather slowly, in part due to delayed rewards from adoption. Here we suggest five strategies, based on diffusion theory, for speeding up the diffusion of preventive innovations. (C) 2002 Published by Elsevier Science Ltd.