AN EXPERIMENT ON THE EFFECTS OF EMBEDDEDNESS IN TRUST SITUATIONS
AN EXPERIMENT ON THE EFFECTS OF EMBEDDEDNESS IN TRUST SITUATIONS
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信任情境中嵌入性影响的实验
DOI：
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发表时间：
2000
期刊：
影响因子：
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通讯作者：
J. Weesie
中科院分区：
文献类型：
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作者：
V. Buskens;J. Weesie
本文描述了一个关于时间嵌入和网络嵌入在信任情境中的作用的小插曲实验。该实验使用了一个场景，买家想从汽车经销商那里购买一辆二手车。我们区分了过去关系对信任的影响和买方与交易商之间预期的未来关系对信任的影响。买家可以从经销商过去的交易中了解经销商的可信度。此外，如果买方和经销商期望在未来进行更多交易，则买方可以控制经销商，因为如果经销商在当前交易中表现得不值得信任，例如通过避免未来交易，则买方可以制裁经销商。时间嵌入通过买方和经销商的双边关系促进学习和控制，而网络嵌入通过第三方促进学习和控制。在实验中，受试者被要求比较购买二手车的不同设置，而买家和经销商之间的关系是不同的，在这些设置。我们的结论是，学习和控制的影响信任的水平的二元（时间嵌入），以及在组水平（网络嵌入）。
This article describes a vignette experiment on the effects of temporal embeddedness and network embeddedness in trust situations. The experiment uses a setting in which a buyer wants to buy a used car from a car dealer. We distinguish between effects on trust of the past relation and the effects of the expected future relation between the buyer and the dealer. A buyer can learn about the trustworthiness of the dealer from past transactions of the dealer. Moreover, the buyer can control the dealer if the buyer and the dealer expect more transactions in the future, because the buyer may sanction the dealer if the dealer would act untrustworthy in the present transaction, for example, by refraining from future transactions. Temporal embeddedness facilitates learning and control through the bilateral relation of the buyer and the dealer, while network embeddedness facilitates learning and control through third parties. In the experiment, subjects are asked to compare different settings for buying a used car, while the relation between the buyer and dealer is varied in these settings. We conclude that both learning and control affect trust at the level of the dyad (temporal embeddedness) as well as at the group-level (network embeddedness).