Using Digital Video Technology to Reduce Communication Apprehension in Business Education
Using Digital Video Technology to Reduce Communication Apprehension in Business Education
复制标题
利用数字视频技术减少商业教育中的沟通忧虑
DOI：
10.1287/ited.1090.0023
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发表时间：
2009
影响因子：
--
通讯作者：
Ruth A. Maurer
中科院分区：
文献类型：
--
作者：
E. M. Leeds;Ruth A. Maurer
一些研究表明，沟通恐惧（CA）起着重要的作用，降低口语交际的有效性在商业环境中。为了使这个问题复杂化，大班的环境需求使学生没有机会在课堂上展示，并阻止大学充分解决CA。在本研究中，数位视讯被用来作为课堂口头报告的多媒体替代品。一个数字视频治疗的设计和测试样本的二年级管理信息系统（MIS）的学生在东南部的一个大型州立大学，以确定其对CA的影响。McCroskey's [McCroskey，J. C. 1982.修辞沟通导论，第4版，Prentice-Hall，Englewood Cliffs，NJ]沟通认同的个人报告（PRCA-24）用于测量预处理/后处理设计中的CA。结果表明，治疗与CA的减少有关。一项反馈调查表明，治疗组的参与者平均花了更多的时间练习口语沟通技巧，大多数人认为治疗使他们准备好再次演讲。数字视频可以通过减少CA，增加练习时间和审查他们的演示文稿交付的能力使学生受益。在一个大型的课堂环境中，数字视频可以被用作课堂演示的替代方案，以使那些没有机会演示的学生受益。
Several studies have shown that communication apprehension (CA) plays a significant role in reducing the effectiveness of oral communication in business settings. To compound this problem, environmental needs for large classes deny students the opportunity to present in the classroom and prevent universities from adequately addressing CA. In this study, digital video was used as a multimedia replacement for in-class oral presentations. A digital video treatment was designed and tested on a sample of second year management information systems (MIS) students at a large southeastern state university to determine its impact on CA. McCroskey's [McCroskey, J. C. 1982. An Introduction to Rhetorical Communication , 4th ed. Prentice-Hall, Englewood Cliffs, NJ] Personal Report of Communication Apprehension (PRCA-24) was used to measure CA in a pretreatment/posttreatment design. Results showed that the treatment is associated with a reduction in CA. A feedback survey indicated that participants in the treatment group spent more time on average practicing oral communication skills and most felt the treatment prepared them to present again. Digital video can benefit students through reduced CA, increased practice time, and the ability to review their presentation delivery. In a large class environment digital video may be used as an alternative to in-class presentation in order to benefit students who would otherwise not have the opportunity to present.