The Powerful Role of Interpersonal Communication in Agenda Setting
The Powerful Role of Interpersonal Communication in Agenda Setting
复制标题
人际沟通在议程设置中的强大作用
DOI：
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发表时间：
2003
期刊：
影响因子：
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通讯作者：
Gerald C. Stone
中科院分区：
文献类型：
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作者：
Jin Yang;Gerald C. Stone
自McCombs和Shaw（1972）提出人际沟通对议程设置的影响理论以来，人们一直在对该理论进行研究，但研究结果并不一致。我们知道，媒体为那些依赖媒体的人设定了议程，但在媒体设定过程中，两步流的间接影响尚未建立。本研究调查了更依赖人际沟通的人是否与更依赖大众媒体的人有相同的新闻和公共事务议程。一个当地的随机调查，使用一种新的依赖措施与广泛的媒体内容分析相匹配。两个信息依赖组在公共议程上没有差异。这些发现促使人们重新认识新闻和公共事务信息如何通过受众传播并形成公众舆论的基础。
The effects of interpersonal communication in agenda setting have been consistently but inconclusively investigated since McCombs and Shaw (1972) proposed the theory. We know that the media set the agenda of those who are media reliant, but indirect effects of 2-step flow in the agenda-setting process have not been established. This study investigated whether people who rely more on interpersonal communication have the same news and public affairs agenda as people who rely more on mass media. A local random survey using a novel reliance measure was matched with an extensive media content analysis. No differences in public agenda were found between the 2 information reliance groups. The findings prompt a reconceptualization of how news and public affairs information flow through audiences and form the basis of public opinion.